Logos & Identity

Conveying your company’s essence at a glance

Your company name, logo and tagline – a single image and a mere handful of words – form the cornerstone of your company’s identity and brand. As the ultimate distillation of your company's core message, a well-executed identity package creates the foundation for all your marketing efforts.

When creating a name, logo and tagline (or whichever of these a client needs), we begin with a strategic exercise to gain clarity about "who you are" and what makes your company unique in the cleantech marketplace. Once this is determined, our mission is to create an identity that communicates the heart of that uniqueness in a clear, simple and compelling way.

Three elements that work together

In most cases, of course, clients come to us with their company name in place. Our job then is to build a brand that imbues your name with associations that engender trust, confidence and excitement, whether through a new logo and/or tagline or via the entire gamut of subsequent marketing communications. With an assignment to create a new company name, we use this golden opportunity to communicate who you are and what you do from the very first impression.

With few exceptions, a good logo is clean, focused and memorable. Logos are probably the most challenging of all the commercial visual arts. When successfully realized, a great logo rewards your company with an authentic and distinctive iconic presence in the marketplace.

An effective tagline – also called a positioning statement or branding slogan – builds on and complements the company name and logo. It anchors all your marketing communications in a short phrase that makes an illuminating statement about your unique selling proposition.

We'll help you stand out from the pack

The Strategic Word creates identity packages either on a single-project basis or as part of a broad communications package. We can create an identity for your renewable energy or cleantech company that will set you apart in this highly competitive marketplace.